If you’re one of those people who still thinks that social media is just an outlet for rebellious teens and attention-seeking folks, then you need to read this article. A lot of the businesses that I have worked with over the years display an alarming tendency to disregard social media as a useless tool, when in fact, it’s anything but.
Social media, when done right, can really make the difference between a successful business, and one that crashes and burns. So, you really don’t want to overlook its immense potential.
Why is social media important to your brand?
Social media needs to be an essential part of your marketing strategy because we’re all using it. And that automatically means we could all be your loyal customers, if only we knew about you. Let’s face it, everyone’s using some sort of social media platform, whether it’s Facebook, Twitter, or Instagram. And most of us use such apps on a regular basis, often checking in at least once or twice a day.
Now, in case you weren’t aware of it, this is the best type of marketing there is – the type that doesn’t require the public to step out of its comfort zone to interact with you. This is why social media is a brilliant marketing tool – you’ve got a lot of people, already in their natural element, and they’re all open to new brands and businesses.
How can you use social media marketing to your advantage?
So, we can agree that social media platforms are among the best places where you can promote your business. But how you do that is infinitely trickier. See, social media presence isn’t simply going online and posting things like “Buy from us”, because obviously, no one’s going to do that.
Social media marketing is both exciting and terrifying at the same time. Terrifying because you never quite know what’s going to work, and what is going to flop, and exciting because it works on the same golden rules that all marketing campaigns use.
Keeping it brief. If you’ve ever watched Mad Men, you know that one of the paramount rules of marketing and ads is keeping it short. And this was long before Twitter’s character limit, remember. The idea behind this is that the average person will only pay attention for a few seconds before their mind wanders. So, you want to deliver a strong message that can get fully absorbed in that brief time.
Make an impact. You want to make sure your social media profile has a catch to it. Something that the public will remember long after they’ve scrolled on.
Find common ground. Remember, it’s social media. One of the most important aspects of social media marketing is, of course, getting the public to relate to you. This usually means touching upon a common situation that everyone’s been through. This will make the viewer feel understood and connected to your brand.